San Francisco Without People

October 19th, 2012

Good old San Francisco. See you again in 2013. The circle closes.

2012 – a new year, a new me

January 18th, 2012

2012 is upon us. A new year gives us the chance to reflect and the chance to look forward. I feel like it’s right about the time to do both. In 2011 I moved back to Los Angeles from Singapore. Nine months into the journey it’s time to reflect and see if the decision was right, if the place was right and if the time was right.

Let’s just say, I do see myself back in Singapore this year. Back with my friends. And do something… well… completely different.

Stay tuned.

World traveler once more

April 1st, 2011

The world is a small place. I grew up in Europe, studied and worked in America and now lived and worked over the last year and a bit here in South East Asia. It’s been a rewarding and eye-opening experience that I don’t want to miss. I do know that I will miss my wonderful friends here though that I was fortunate to meet!

But now it’s time to get back on the moving wagon and head to where my heart is – California. In mid May I’ll be joining a Los Angeles-based gaming platform startup as their Head of Mobile. Exciting times! I’m very much looking forward to be able to catch up with everyone in California again soon.

Empty LA

August 30th, 2010

If Los Angeles’ roads where always like this, I wouldn’t want to live anywhere else.

It’s an interesting video from Ross Ching taking Matt Logue’s still photography concept and applying it to a time lapse video. By taking lots of still photographs you are basically able to edit out all cars on the road. Quite meticulous work this!

I love the video because it reminds me of many of the places I loved, lived and worked in: Santa Monica, Beverly Hills and everything in between, Downtown LA etc.

Singapore – here I come

February 24th, 2010

I guess the best way to describe what I’ll be doing starting next month is from Tim‘s really nice article on Trendslate:

Former MySpace Director Ulf Waschbusch Becomes Chief Product Officer at Gaming Startup ‘Garena’
Submitted by Tim Schulz on February 24, 2010

Ulf Waschbursch, a former Director of Product at MySpace Mobile will be joining Singapore-based gaming startup Garena as Chief Product Officer in March. Prior to joining Myspace, Ulf was a Product Marketing Manager in Google’s mobile-product division after graduating from Stanford’s Graduate School of Business (GSB).

Garena Software is a gaming-platform company that was founded by another Standford GSB graduate and has grown to over 25-million registered users across 200 countries — making Garena one of the largest international-gaming communities in the world. The company has a strong foothold in cybercafes across Asia, Europe and South America, and they’re beginning to move up the value chain by partnering with companies like MTV to build rich entertainment experiences for users. As Chief Product Officer, Ulf will be based in Singapore and will be responsible for extending the product into new feature areas and countries.

Based on what we see from the company’s worldwide user distribution map, it looks like he’ll be earning quite a few frequent-flier miles. Best of luck to you Ulf!

More about the company here.

Update: More recent mentions:
Techcrunch – MySpace Lost Faith For All Things Mobile
e27 – Former Director of MySpace Mobile Joining Garena as Chief Product Officer

Good-bye MySpacers

July 13th, 2009

I had a few days to think about wether I should write this post or not. But it seems people have noticed my absence. 😉 or chose to write a similar post before me.
So with this I would like to dedicate the post to the awesome people I had the chance to work with at MySpace.
As we all know, all good things come to and end eventually and thus it’s time for me to say good-bye. A move to the Bay Area will be next for me in a month or two. And from there? We’ll see.

To reminiscence a little: I really had an awesome time with all of you there!
In the last year we had a phenomenal turn-out of new products, gaining and satisfying literally tens of millions of new and existing users and changing the mobile landscape together with our tremendous set of partners from Microsoft to RIM, from AT&T to T-Mobile, from Google to Shazam. I’m proud to have been able to work with a tremendously dedicated and passionate group of people, which I am happy to call friends now.

With our nimble mobile team, we were able to achieve a great set of product launches, including among many others:
Mobile WebNext, one of the world’s most advance mobile websites for WebKit browsers
a whole new m.myspace.com, with enhanced graphical abilities and new feature sets and tremendous performance and uptime improvements leading to tremendous usage growth.
– a unified new look and user interface to make users feel home on multiple platforms
a revamped SMS status product
photo uploads via eMail, MMS, iPhone, Android, BlackBerry, Sidekick and more. Today a very large percentage of photo uploads to MySpace come from mobile.
– the first social networking application on Android, gaining the number two download spot on the Android Market
– the fastest downloaded application on RIM BlackBerry devices
– numerous new releases and feature updates for the Apple iPhone app, Sidekick, Nokia devices and more.

One thing we should not forget is the tremendous scale at which the team worked. Every little piece of code literally has an impact on millions of people. This I think should humble us all. Farewell friends and best of luck!

LA fires

July 8th, 2009

So I guess this is the first fire of the season here in LA.
I just drove by on Sunset Blvd, crossing the 405 to see that the police has started blocking off all traffic going onto 405 N. Turns out that the hills behind the Getty Center are on fire. Yellow clouds could been seen from afar.


Last year we had a terrible season of fires here. In fact, one day I was coming out of a dinner in Beverly Hills – when all I could see was… the air! A very strong yellow-orange tint could be seen all the way to ground level, combined with an odor of BBQ. Really weird.

LA alright…

June 19th, 2009

Last week I visited Google’s 2nd i/o developer conference in San Francisco’s Moscone West center. As part of our presence there, we actually had the nice opportunity to demonstrate MySpace Mobile to the Android and Google developer community with our own stand for both days in the developer Sandbox section. Here is a short video that Google filmed while we were there.
Now I have to preface some of the awkwardness you’ll see by saying:
– we only had one microphone to share. Thus I was told to be as close as possible to Scott and Matt in order for their voice to be picked up by the mic
– the interviewer was standing left of us outside the video frame when she asked us the questions
– we were told not to look at her and to repeat the question, as the question will be cut out (which apparently didn’t happen. So Scott’s and my funny faces are actually on the video, which gives it a certain charm I think ;)).
Anyways – without further ado. Here you go:

Stanford Love

April 18th, 2009

I miss Stanford. A lot. I miss the great friends I made, the great experiences I had, the fun, the excitement, the frustrations, the laughter, the late night study sessions, the abundance of brilliance, the palm trees. Everything. It’s one of the great places to be or have been at.
Stanford now has a twitter channel. So when I expressed my joy of seeing Stanford on twitter, someone was friendly enough to write me back from the Stanford account, welcoming me home. Aww I hope I can visit again soon. And god knows – maybe even share my knowledge and teach or guest lecture there at some point. One can dream…