I have to say I am surprised every weekend by the rise and fall of perceived cool and hip hang out spots for San Franciscans. The mission seems to be particularly prone to that phenomenon. A small hole-in-the-wall type shop, restaurant or cafe suddenly becomes hip, people wait in lines around the block to get in, which only adds to it’s perceived mystery and coolness and thus draws an even larger crowd. Crowd behavior at it’s best.
I have to admit I fall for this trap quite a few times. Friends recommending me places and me checking them out. With the willingness of a sheep herded by a shepherd’s dog I stand in line 20 minutes in the cold just to get a cappuccino. The problem? It never, ever lived up to it’s hype. On the one hand that’s understandable. Expectations are so great that they cannot possibly be fulfilled. Yet on the other hand, I had croissants or coffees so bad, my local Starbucks in my apartment complex does a 10x better job at half the price and without the 20 minute wait. I’ll leave the name of the cafe depicted here off, but frankly you can take any of the plethora of overhyped places and get the same feeling of disappointment once you tried it and woke up to reality.

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